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How Entities (and Knowledge Cards) Can Help With Query Intent
Entity optimization as a big SEO play isn’t quite upon us yet. It’s a slow, growing Google addition. I know – it frustrates me too. So much potential, of which I believe will greatly improve search...
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Making Better SEO Reports For Your Clients
Ah, the SEO report. Sometimes the bane of our existence. Some agencies spend the majority of their time creating monthly detailed monstrosities, while others might send quick, white-labeled exports....
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How To Work Relationships and Concepts Into Your Copy
It’s an exciting time in the SEO industry. Many things have changed – by now much of the industry has acknowledged and began an evolved form of SEO practices. Google has hit adolescence; it’s entered...
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How eCommerce Merchandisers Can Leverage SEO Trends Data
In 2017, SEO and PPC practitioners need to think outside the box, especially when it comes to eCommerce sites. In order to stay ahead of competitors, we need to invent creative ways to provide unique...
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How I Explain Ranking Algorithms In SEO
Simplifying a massively complex algorithm sounds like a fool’s game. Google’s search algorithm is like a rope. A thick rope full of fibers. Some of the fibers (or smaller algorithms) are old, and some...
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Voice Search Optimization: The SEO’s Journey (So Far)
As long as I’ve been doing SEO, I’ve tried to push for the early adoption of new products, platforms, and technology whenever possible. The 22 Immutable Laws of Marketing (not an Amazon affiliate link,...
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3 Tools for Getting Ahead of SEO Disasters
Once upon a time, Greenlane had a client launch a new site in WordPress. It was in a staging area before launch, to which the environment was properly blocked from Googlebot. Instinctively upon hearing...
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What Is The Best Google Suggest Keyword Tool
Whether your goal is to optimize content for search engines or getting fresh new content ideas, using the right keywords and phrases is a big factor of success. The trick is knowing which keywords to...
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Using Google Search Console Tools to Clean Up Your (404) Act
This article is an entire rewrite from its original 2012 version. When Google launched the new Search Console (thus killing the legacy 404 report), it rendered the old version of this post useless. The...
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